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Thursday, April 5 • 5:30pm - 8:00pm
Get Out and Talk to People

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This event will have three talks (about 20 minutes each) on getting to know your current or potential customers from different methods startups can use to do research about their customers/users, how to make the best of your time interviewing customers/users, and how low-fidelity prototyping can save time and reduce risk.

RSVP: https://nvite.com/pdxstartupweek/8q822x

The Talks

Cromulent Research Methods
The Simpsons has been on TV for almost 30 years, longer than most of us have been working, or even alive! They have been continuously ahead of their time as it relates to UX, by way of poking fun of it by doing things oh-so-wrong. This talk will provide an overview of research methods you can use with advice on what to do, and what not to do.

Discover lessons The Simpsons have taught us about the dangers of bad design, bad UX methods, and why you shouldn't stand in the way of a t-shirt cannon.

Asking without Leading: A crash course in facilitating design research
So you have a product concept, or even a prototype, and you’re ready to get feedback on it. Great! Now what?

When you want real, honest feedback about your design, you need to make sure you are not biasing that effort in ways you don’t even realize. As any good lawyer knows, you can construct tasks and ask questions that subtly (or not so subtly) encourage a particular response, and skew the results. Even if you’re trying to be unbiased, you can get so immersed in your own concepts and language that it’s easy to lose sight of of that and start leading.

This talk provides a crash course in how to minimize bias when collecting feedback on your design. We’ll cover how to establish a good context, ask questions without leading, and respond in ways that encourage your users to give their honest opinions.

Crufty Wunderkind: Paper prototyping that saves money and makes you more right.
We’ve all seen clean, polished and pixel-perfect images of coming soon features and designs. The glitzy shots and screens are meant to sell a fully fleshed out and near ready to ship design. Well, what about the designs before they got so pretty?

Even the world’s finest diamonds started out looking like a lump of coal. This is the same for assumptions about user needs. How to you avoid spending time on something before you know it’s viable and is what your users need?

Enter “Presumptive Prototyping”. These crufty artifacts are quick to conceptualize, cheap to build and fun to demo with users. By understanding how to target your research effort using simple arts & crafts, you can unlock hidden gems of innovation without breaking the bank.

This event is presented by The Portland Human-centered Discipline Collective.

PDXHCD is building a well-connected, human-centered community in Portland. We bring together industry experts, academia, and local organizations to learn the why, what, and how of design thinking and how it can benefit our community and the city at large. We are a collective of experts and event leaders in the field.

Special thanks to Jama for hosting us!

RSVP: https://nvite.com/pdxstartupweek/8q822x

Moderators
avatar for Matthew Oliphant

Matthew Oliphant

Studio VO
Talk to me about UX and Service Design. | | Matthew has been getting people from WTF to FTW since 1999. He has led the design and development efforts for dozens of software products, redesigned large-scale corporate design and development processes, led research efforts to under... Read More →

Speakers

Thursday April 5, 2018 5:30pm - 8:00pm
Jama Software 135 SW Taylor, Suite 200, Portland, OR

Attendees (19)